Who We Are
Installments made simple—
for every store, everywhere
Soft Split was founded with one goal in mind: to empower retail businesses with simple, flexible payment solutions.
We believe every local store should be able to offer installment plans—without relying on banks, third-party lenders, or complex integrations.
Because we know
how it really works
Our team brings years of experience in technology, design, and retail operations.
We've built Soft Split to be fast to deploy, easy to use, and powerful enough to handle real-world business needs.
Soft Split DNA
We believe finance should work for people — not the other way around.
Clarity
No fine print. Just fair, transparent terms
We believe trust is built through clarity — not complexity.
No hidden fees, no surprises—just financial tools that speak your language.
Flexibility
Your terms. Your timing. Your control
SoftSplit build for real life - offers flexible installments that give customers freedom.
We help businesses stay in control with simple, modern tools.
Simplicity
Built for people, not systems
We design every step to be intuitive and effortless — for store owners, teams, and shoppers alike.
We handle the tech, so you can focus on your business and your customers.
Split Smarter.
Stay in control.
That's the Soft Split way.Split Smarter. Stay in control. That's the Soft Split way.
We're not here to replace your bank.
We're here to make it easier to run your business—and to pay, your way.
Meet the Founders
Increase sales. Make buying easy. We handle the rest.
Ohad Devolt
Founder & CEO
With 20 years in creating and managing successful retail companies, Ohad has a deep understanding of market trends and customer behavior.
His experience in product adaptation to the market, retail strategy and relationship building defines Soft Split's vision.
Dimitry Knyajanski
COO
With 13+ years in operations, tech, and growth, Dimitry has led three successful startups as COO, scaling teams and driving expansion.
At SoftSplit, he manages operations and strategy, ensuring secure, efficient, and customer-focused payment solutions.
Artem Goncharuk
CTO
A systems thinker and coding minimalist, Artem builds the infrastructure behind Soft Split’s speed and reliability.
With years of experience in payments and security architecture, he ensures our tools are scalable, secure, and always one step ahead.